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ПОДГОТОВКА к MBA |
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360-9-340 |
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Подготовка к MBA: учебный план  Каждое занятие курса подготовки к MBA состоит из 2х частей. Week 1: Looking at the new world of business Planning for change Looking to the future Week 2: Information technology-The new advantage Facing up to technological challenges Creating a technology competitive advantage Week 3: Global business Making the global decision Entering the global market Week 4: Strategic planning The new business horizon Learning SWOT analysis Part 2: Managing a business in the new business world Week 5: Management & Leadership Designing a better organization Examining management trends Week 6: Motivating employees Theories of motivation Care and motivation of employees Week 7: Hiring and firing employees Hiring and keeping the best Disciplining and terminating employees Week 8: Team building- the importance of teamwork Empowering employees-Setting goals-Tracking progress Conducting better business meetings Part 3: Money: What you don’t now could hurt you Week 9: The basics of accounting Budgets and estimates Watching the numbers Week 10: Financial statements The balance sheet The income statement – The cash flow statement Week 11: Financial planning and analysis Preparing forecasts – Developing budgets – Ratios How to read an annual report Week 12: Money makes money Acquiring first and second stage money Various ways of raising capital – Mergers Week 13: Stocks and bonds Understanding and investing in stocks - Mutual funds Bonds: Government – Corporate – Municipal Week 14: Mid term review – Presentations Spring Vacation: 25th April to 9th May Part 4: Marketing in the new business environment Week 15: The customer is king Understanding customers needs – Communication Building relationships – Keeping customers Week 16: Focus with a marketing plan Marketing has changed Key principles of marketing today Week 17: Advertising & promotion Basics of advertising – Running successful campaigns Publicity & promotion – Special events –Premiums Week 18: Today’s world of selling Personal selling – Telemarketing Online sales - Sales to other businesses Part 5 Manufacturing & Distribution – Risk management Negotiation – Entrepreneurial economics Week 19: Manufacturing & distribution Technology and the production process Inventory – Purchasing – distribution Week 20: Risk management The basics of managing risk – taking action Insurance – Training employees to manage risk Week 21: Everything is a negotiation Preparation – The critical elements of negotiation Warming up – Playing the game Week 22: Basic entrepreneurial economics Looking at conflicting theories Fundamental economic questions and key concepts Part 6: The secret of the tens Week 23: Ten biggest managerial mistakes Ten creative ways to market products and services Week 24 Ten free business resources Ten ways to improve your cash flow Part 7; A closer look at marketing and branding Week 25 Marketing and Branding & 26 Guidelines to guaranteed success for your product or service Week 27: Final Review Week 28; Exam - Presentations Contact us for more information. |
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News: 19.06.2013 |
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